We believe in progress and equal access for all, regardless of age, gender, race, religion, economic status, or any other quality. We are committed to continually supporting initiatives and causes that are important to our athlete partners, that reflect the values we believe in.

PRIDE

Proceeds from the 2021 Legends PRIDE Pack will support Athlete Ally, an organization focused on inclusion for LGBTQ people in sports.

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BLACK HISTORY MONTH

Throughout Black History Month, we will celebrate the stories, experiences and inspirations of the next generation Black athletes through candid conversations with two of our athlete partners, Matt Barnes and Willie McGinest.

Proceeds from our Black History Month capsule will benefit Color of Change, fighting for racial justice in America.

SOLD OUT SPRING 2021

BE THE CHANGE

In a time of social and political unrest in America, we believe voting at the local and national levels is one of the greatest tools of the American public. BE THE CHANGE is a non-partisan voter awareness initiative that supported voter registration and information. LEGENDS teamed with The New England Patriots and noted Patriots Alumni, including LEGENDS partner Willie McGinest, to bring this message to the Greater Boston area.Proceeds from Be The Change apparel was donated to Rock The Vote.

SOLD OUT FALL 2020

I Can't breathe

Proceeds from I Can't Breathe apparel will be donated to Color of Change, the nation's largest online racial justice organization.


SOLD OUT SUMMER 2020